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I'm learning a lot more about just how to word things and how to include people, but at the same time it seems like we're distracted by stupid stuff. I think we live in the golden age of ignorance. A ignorance spreads at the speed of light now. And so that democratization has also been a kind of a dumbing down, i think,. It's very easy to circulate if everyone can pop off anything they want on on twitter, and that's all you read. There's no quality control there. So that is a big problem.

Yes, there is an -ology for that. Dr. Robert Proctor is a Stanford professor of the History of Science and co-edited the book “Agnotology: The Making & Unmaking of Ignorance,” having coined the word 30 years ago. We chat about everything from the true evils of tobacco marketing, to the sugar lobby, to racial injustice, horse vision, the psychology of the Flat Earther movement, which countries have the highest rates of climate denial, empathy, how to navigate difficult conversations and why it's critical to dismantle the systems of willful ignorance, starting locally.

Dr. Robert Proctor’s book, Agnotology

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