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#81: Leveraging the Science of Human Behavior in Marketing
Marketing Made Simple
The Story Brand Framework for Hero Maker Listening
JJ: I'm really excited about this episode because it takes all the goodness that Phil is sharing and you do a great job of connecting it to the story brand framework for our hero maker listening out there. So let's jump right into your interview with Phil. Yeah, I'm fascinated by the way people make decisions. And I would argue that everyone should be fascinated in marketing because we're all trying to convince people. We're trying to persuade people, we're trying to influence people. JJ: When you apply this stuff to your work, you get really, really good results. You know, one of my first exposures to behavioral psychology was working with Procter and Gamble. They found
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