If you want to be a leader who is going to inspire, be remembered and really get people to believe in what you say so that they will do the things you need to do, you have to tell stories. When i teach ten year old kids, my fifth graders, if you're not entertaining in front of a group of people, they are essentially not listening. We don't remember exposition we don't remember expository writing very well because it doesn't engage us. That's why Kevin smith said every time weare in front of human beings, whether it's two or 200 or two thousand, your first role is to be entertaining. And then once per month i meet with

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