Payola - The $50 Handshake | 1
American Scandal
00:00
The Rise and Fall of the Peyola Industry
Some records have an advantage, a big label backing them with a big marketing budget. Some companies use that budget to bribe DJs to play their songs. The record industry has a term for this practice: peyola. Since 1960, it's been illegal, but that hasn't stopped it from happening. This is the story of how pale was started and the attempts to end it.
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