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3min chapter
I watched 300 TV ads: Here’s how they nudge you
Nudge
The Power of Alliteration and Social Proof in Advertising
This chapter explores the impact of alliteration in TV ads and its role in making advertisements more memorable and believable. It also highlights a specific study comparing alliterative and non-alliterative phrases, along with an analysis of a favorite ad that employs social proof to enhance its effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode