The Pros and Cons of Investing in a Business

"I can relate to retailers a lot more now that I know how hard it is," he says. "Now it's just weighing the pros and cons of my time versus additional money into the company" He was an incubator called the Gator Hatchery at the University of Florida for a year or two. Now you've got a marketing degree, but are you wanting to kind of go full time in the industry?