2min chapter

The HeyCreator Show cover image

The Truth About the "Creator Economy: A Copyblogger Experiment"

The HeyCreator Show

CHAPTER

Content Marketing - The Creator Economy

The creator economy is a phrase that is really more known as content marketing. It means you use content to build an audience, and then yous that audience either products or services. So the content really is a mechanism for you to build authority in a particular space. And that space can be anything, right? It could be sports. It can be a tech,. Like you guys at hustle rite about. The point is tht you you create this content to almost educate people, and you build up respect and authority in an issue.

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