How to Write Competing Press Releases for Start Ups

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The power of narrative for really helping in stantiate things that, you know, i think a lot about how tools change our thinking and vice versa. I want to switch into talking about some specificitys some advice for start ups. This is where i just can't get over how creative the book is in terms of its application to all kinds of creative fields, companies big and small.

In this episode from February 2021, early Amazon execs Colin Bryar and Bill Carr -- in conversation with a16z's Sonal Chokshi -- go beyond the well-known artifacts of Amazon innovation, like the memo and the press release, and share the leadership principles, decision making practices, and operational processes that helped Amazon continue to innovate, invent new products and learn from its mistakes, as it scaled.

It’s all based on their book, Working Backwards: Insights, Stories, and Secrets from Inside Amazon, drawing from the 27 years combined experience of being in the room where it happened at Amazon.