This chapter explores the dominance of e-commerce giants like Amazon in India and the role of third-party merchants in their sales strategy. It also examines the new regulatory challenges these companies face as the Indian government seeks to establish fair competition and protect consumer interests.
In today's episode for 28th August 2024, we explain why Union Commerce Minister Piyush Goyal is questioning Amazon's $26 billion investment plan in India, and how the government might take inspiration from Europe to level the playing field for local businesses.
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