S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Black Friday Sales - Week Over Week Spend and Revenue
Shoes was only up in spend about half a percent week over week. However, revenue was almost 62% which isn't that surprising. Home goods was up 52% and their revenue was up 52%, which feels kind of low to be honest. We were having some pretty efficient sales there. Furniture, spend is up 26%. Revenue is up 40%; very similar to the home goods.
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