How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

How to Facilitate a Facilitator-Created Onboarding Experience

If people want something, they're ready to deal with considerable friction. That's why working on your offers and value proposition is going to deliver 10 X more results than reducing friction aimed to increase user motivation. " Desire or motivation is way more powerful than friction," says COO of Salesforce Lauren Wertheim.

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