What's the Value Add Layer?

A lot of these guys will do contracts. So when you sign with them, and this is how really to be honest with you as a solopreneur ... where you can create value that makes your offer more attractive is that I don't do contracts. "I always jokingly say in our sales call, if you will, I said, hey, my goal is to make you so delighted with the results that we're providing," he says.