4min chapter

The HeyCreator Show cover image

What is the secret to writing high-performing content online?

The HeyCreator Show

CHAPTER

The Power of One Sentence Changes the Reading Experience

When you open with one strong sentence, it changes the ability for the reader to fall into the piece. And that's what you want. You want them tofall into the writing. So how you do that is, if you click on this, by the time the thought even crosses your mind, should i read this or not, your eyes have already read the sentence. Don't do more than five, six, seven sentences weigh too much. I like anywhere from three, four, five sentences in this middle section. It's easy enough that the reader can get through where then they go,. why i'm sarting to make some real progress. Then when you reward them again with

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