8min chapter

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Invaluable bonds: rising borrowing costs

Economist Podcasts

CHAPTER

Rebranding Patriotism: The Communist Youth League's New Approach

This chapter explores a recent video by the Communist Youth League of China that uses contemporary cultural elements to engage young audiences. Featuring rapper Guy, the chapter discusses the League's strategic efforts to modernize its image and connect with youth nationalism amidst rising discontent. It also examines the challenges the organization faces in maintaining loyalty among young individuals in a rapidly changing political landscape.

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