The Importance of Developing a Strong Listing

A lot of people say the bullet points and the description doesn't really matter on Amazon. That's just there. Nobody reads that stuff. Everybody's just looking at the pictures and making it in the price and making a decision. If you have an opportunity to be able to put your very best foot forward why would you not do that? So if I'm going to a trade show and I'm a salesperson I could go and I could be a great salesperson but if I'm kind of sloppy, how much better would I sell if I got a good night's sleep?