7min chapter

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In the big leagues now: Saudi Arabia’s push into sport

Economist Podcasts

CHAPTER

Saudi Arabia's Sports Investment Surge

This chapter explores Saudi Arabia's ambitious sports investment strategy as part of its Vision 2030 initiative aimed at economic diversification. It discusses high-profile signings and the country's efforts to enhance its global image through sports while examining criticisms regarding human rights issues and the implications of 'sports washing.' The chapter highlights the potential challenges of sustaining interest in domestic leagues and the financial risks associated with these large-scale investments.

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