2min chapter

This Week in Intelligent Investing cover image

The Future of Brands and Brand Value | Leadership Change at Twitter

This Week in Intelligent Investing

CHAPTER

Is Your Brand a Good Idea? Or a Bad Idea?

A part of what led so many of these big legacy brands. to be so easily attacked was that the companies had, in fact, over invested in the brand and not invested enough in the product. It's actually quite a bit harder to make something as seemingly simple as a razor than you would ever think. And gilett did it better. But where they could have continued to deven more is, instead of buying the aming rights for the new england patriots football stadium, they could have made the razors cheaper. They justde do ny more abouthat from a different angle.

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