2min chapter

Social Media Marketing Podcast cover image

Using Content as a Business Differentiator

Social Media Marketing Podcast

CHAPTER

How to Prioritize New Content

The key is prioritization. How do we decide when a new idea comes in? This assume it's not coming from the c o, but it has a lot of merit. Now, whether you call it an editorial board, or a centre of excellence, or a leadership council, or whatever it is that whoever leads content as a function helps to facilitate. And again, whether that meeting is monthly, quarterly, once every six months, you know, the cadence is really independent of your particular business.

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