RoR #28 : Ease and Accessibility in Sample Roasting w/ Andrew Stordy, Inventor/Founder of IKAWA
Keys To The Shop : Equipping Coffee Shop Leaders
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From Home to Commercial: The Journey of a Sample Roaster
This chapter examines the transition of a sample roaster designed for consumers that ultimately achieved greater success in the commercial coffee sector. It highlights the importance of technology and user-friendly design in enhancing communication about taste profiles between buyers and sellers, while also addressing the challenges and innovations that led to the product's market growth. The narrative explores how advances in roasting precision have strengthened relationships in the coffee industry, paving the way for producers to better understand and meet consumer preferences.
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