4min chapter

Entrepreneurial Thought Leaders (ETL) cover image

Bob Sutton and Huggy Rao (Stanford) - Smart Leaders Understand Friction [EXPLICIT]

Entrepreneurial Thought Leaders (ETL)

CHAPTER

The Value of Choosing the Right Boss or VC and the Concept of Friction

The chapter discusses the importance of finding influential and helpful individuals for your company and suggests using gossip and talking to other founders as sources of information. It also touches on the concept of friction in software engineering and provides an example using Uber as a case study.

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