How to Get Companies to Understand the Need and Investment in Disruptive Ideas

Rick Steves: It comes down to leadership to understand that need and investment in that. He says companies like 3M have allowed their scientists to be mad scientists for over 100 years. That company has just built to last, right? And so having that tool as the map, when we run a client like this big ecom retailer out of Australia, adore beauty,. We're running 10 tests a month for them; each A.B. test is tagged with the system, iterative, substantial or disruptive.