Stacking Growth | The B2B Marketing Podcast cover image

Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders

Stacking Growth | The B2B Marketing Podcast

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Navigating Historical Data Challenges in Marketing Insights

This chapter explores the difficulties in analyzing marketing data, particularly how historical data can change over time. It highlights the need for comprehensive insights and a unified data model to enhance understanding of the sales funnel and improve marketing effectiveness.

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