This chapter explores the transformation of service industries toward sustainability, using Pacific Insurance's eco-friendly initiatives as a case study. It emphasizes the need for companies to adapt to modern consumer trends, including technology integration and environmentally conscious practices, to thrive in today's market.
The 2024 China International Fair for Trade in Services highlights the growing influence of new quality productive forces in shaping the service trade industry. From digital education tools to sustainable environmental practices, these innovations are driving growth in key sectors such as tourism, culture, and education. How do these developments empower the service trade and transform the world around us? On the show: Niu Honglin, Steve Hatherly & Yushan