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7. The Male Identity Crisis: Why young men are searching for meaning again

The Surprising Rebirth Of Belief In God

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Masculinity in Crisis: Advertising and Identity

This chapter examines the backlash against advertising campaigns that address masculinity and gender identity, highlighting the controversies surrounding brands like Gillette and Bud Light. It explores the cultural implications of these ads, the search for meaning among young men, and the role of religion in shaping modern masculinity.

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