15min chapter

Limited Supply cover image

S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging

Limited Supply

CHAPTER

Apple's iOS 14.5 Update and the Impact on E-commerce

This chapter discusses the potential dangers of UTM parameters and the challenges posed by Apple's iOS 14.5 update in e-commerce. The speakers speculate on how email marketing platforms like Klaviyo navigate this challenge and predict an increase in the use of coupon codes and lead generation strategies. They also explore the importance of tracking and understanding ad effectiveness across different platforms.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode