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S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging

Limited Supply

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Apple's iOS 14.5 Update and the Impact on E-commerce

This chapter discusses the potential dangers of UTM parameters and the challenges posed by Apple's iOS 14.5 update in e-commerce. The speakers speculate on how email marketing platforms like Klaviyo navigate this challenge and predict an increase in the use of coupon codes and lead generation strategies. They also explore the importance of tracking and understanding ad effectiveness across different platforms.

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