The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

275.The Illusion of Choice with Richard Shotton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Introduction

The Brainy Business podcast is back with a new episode. This week, we look at the psychology of why people buy and how to incorporate it into your business. We'll also hear from Richard Schotten, author of The Illusion of Choice.

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