Episode 89 - In-Game Purchasess
Psychology of Video Games Podcast
00:00
The Cost-to-Pleasure Ratio and Human Decision-Making
This chapter explores the irrational behavior people exhibit when it comes to free items and how it affects their decision-making. The authors discuss the concept of cost-to-pleasure ratio, the affect heuristic, and the use of free incentives to promote positive behavior.
Transcript
Play full episode
