The Illusion of Exclusivity: A Dive into Chiltern Firehouse

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...

Timestamps

00:00 - Intro
02:15 - Be in an industry you get better at as you get older
05:41 - Does wealth redistribution need to change?
16:22 - Why the most successful companies don’t advertise
22:49 - The era of brand is over
30:39 - Scott’s fear for young men
35:52 - Scott and Rory discuss dating
40:56 - Was the Jaguar rebrand stupid?