How to Attract Great Talent

You can't compete if we're doing is offering by everyone's got. You have to find out what your thing is that you can offer and like, you will get people who want to join a smaller company with less money over a bigger company with more money. If it's just a money thing, you'll always lose pretty much. That's why you then have to look at everything like, okay, how good are your team coming across and how well do they get the story across?