EP2 – Are the rich getting richer in ad tech? Amazon and Pinterest team up, Facebook forces checkout, and more big tech partnerships.
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The Unbundling of Retail
I think there's a winning side to it and kind of losing side for brands. The win for them is by closing all of these loops, they're getting better measurement. And the VM do that with real data, not through some probabilistic or a model method. But like you're saying, that's a short term win. I think long term, what it does is creates a few platforms that dominate and that brands are forced to work with regardless of the cost,. "It just may end up being that it's the Amazon trade desk, Wal-Mart show"
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