IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
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The Revenue Dependencies of the World Cup
There is significant revenue riding on the World Cup, because of the event being at home during Diwali. We have, however, seen an explosion of short videos, attention spans are going down. Longer formats will continue to face a challenge with viewer retention and engagement. But, marquee events will continue to enjoy the benefit of unmissibility and a heightened sense of FOMO, attached with those events.
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