Why is Product-Led Growth So Hard by Heap EVP of Product
The Product Podcast
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The Culture of Experimentation in Product Development
i want to talk about a culture of experimentation. What's really important with an experiment is that you measure it, and you can determine if it achieves the outcome you are looking for or not. Field experiments are extremely valuable because you figure out what doesn't work and you learn from it. So how do you get a cross functional team rowing in the direction? How do you insure that you have a successful experiment? For both of those, you need to measure. In measuring, it's important to a line around growth metrics, which are different than saalsled metrics. The other thing about producla growth is you might be looking at lands as a more important measure, versus total
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