Can You Purge All of the Fields That You Send to Google Analytics?

The French authority says you need to purge all of the fields that they consider personal information in that intermediary step that you send data to. So a lot of the value benefit of using Google Analytics in that scenario is lost. But can you do it? Yes. Is it valuable to you to do it? That's a trickier question. And then look at what's the minimum amount of data that you need and whether you need to go granular or many of these data sets can be used in aggregate as Google Analytics for.