Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
Branded Search
I've always thought branded search was kind of crazy. Like is it really worth paying for your own name at the top of the search engines as opposed to just, you know, 70, 80, 90% people who will probably either just click your organic listing anyway and you don't pay for it or type you indirectly? Cause I always saw it. You're giving the average cost consumer way more credit than they deserve in this moment. And if you look at how Google's merchandise that search engine results page, those organic listings are varied far down and customers are very lazy.
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