The Importance of Choice in Higher Ticket Investments

If you’re driven to help people thrive, you’re already well on your way to success as a coach. The next step is setting your prices right and finding the clients who want to pay you what you are worth. Today’s guest, Mitch Matthews, has been an informal “coach” for most of his life, so when he decided to make a career out of this passion, he was faced with the conundrum of how to charge for something he had been giving away for free for so long. In this episode, among many other insightful things, Mitch explains the journey that led him to where he is today, why the high prices that he charges for his coaching sessions are actually beneficial to his clients, some of the keys to being a great coach, and how to get to the point where you are charging the prices you should be (and feeling confident about it)!