2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Frameworks for product differentiation, team building, and thinking from first principles | Ayo Omojola (Carbon Health, Cash App)

Lenny's Podcast: Product | Growth | Career

CHAPTER

How I Learned to Do SEO Content Infrastructure

In 2015, I'd been a cashier for about a year. I had massive burnout from my last company. And so I had this idea to build an application where you could give it a document and address and we would print the mail for you. Wob is like this printing a mailing API. So we built this thing called Mailform. We ended up building a whole sort of SEO content infrastructure that has really impacted my thinking.

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