How to Increase the Conversion Rates on Nonfiction Books

Stephanie Coontz: To increase the rankings that you need to sort of ask your followers to search for the book and do you basically ask them to search using specific keywords or just like look up your name. So what are some tips or best practices to select the right keywords, particularly for nonfiction books? "Three steps to selecting keywords are step one, making sure it's a phrase that people actually type into Amazon," she says. 'And step three, making sure that the competition isn't so great that you can't rank for it'