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E. 41 Sebastian Burka: Identifying Red Flags In Coaching

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CHAPTER

Navigating the Dangers of Unqualified Coaching

This chapter examines the current challenges in the coaching industry, particularly the rise of unqualified coaches and the ethical dilemmas posed by AI-generated fitness programs. The discussion highlights issues such as ghost coaching, misleading business mentorships, and the exploitation of consumers in a largely unregulated market. Additionally, it emphasizes the importance of personal responsibility and thorough education for consumers to avoid scams and make informed decisions regarding fitness and coaching services.

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