The best asset I think you've built out of product sonar is like, and the most fun you've had also has been sort of the scraping types of things. So your pivot would be word like, how can I pivot my tech and my expertise and build around a bigger tech focused market that is actually going to care about this? You know, even if you stayed down that other track of product marketers and product people, like product is a big enough area where product people have problems, right?