
#59 How to sell to CFOs who are already tightening the purse strings with Shannon Poole, CFO at Challenger
Winning the Challenger Sale
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How Can We Protect Ourself From the Negative Impacts?
Shannon, how can we protect ourselves from the negative impacts and what role does a CFO play in these deals? Yeah, so I think there hasn't really been a normal year since 2020. Every year it has its just a little bit of weirdness. We are so excited to have her. Yes, it was fantastic.
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