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#59 How to sell to CFOs who are already tightening the purse strings with Shannon Poole, CFO at Challenger

Winning the Challenger Sale

CHAPTER

How Can We Protect Ourself From the Negative Impacts?

Shannon, how can we protect ourselves from the negative impacts and what role does a CFO play in these deals? Yeah, so I think there hasn't really been a normal year since 2020. Every year it has its just a little bit of weirdness. We are so excited to have her. Yes, it was fantastic.

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