LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.
When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish.
But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.
Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week.
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In this episode, you'll learn:
- How to craft a great story with your client's obstacles and solutions.
- Why testimonials impact sales more than results.
- How to expand tweets into LinkedIn posts.
- Why personal content on LinkedIn engages more.
- How batch writing optimizes LinkedIn content.
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