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How eBay lost to Amazon

Rocketship.fm

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Eb Focused Too Much on the Wrong Side of the Market, Right?

Ebe was optimizing for the seller experience, making sure they had views on their products. While amazon focused on the customer acquisition and retention by making the customer experience just as seamless as ossible. Ebe would show results in descending order from the time that the auction was set to expire. And when you have literally ten thousand examples of a lord of the rings, d b d set showing up, there were several problems that would come from that.

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