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Brian Lowery on understanding the social self

Hello Monday with Jessi Hempel

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The Influence of Social Systems on Decision Making

"The social system in which I exist is deeply influencing every decision that I make," he says. "It really is amazing how much the context we're in affects us in ways we just cannot see or don't see" The influence of other people is so ubiquitous, subtle, but profound,. It's like it's changing what car you buy. In other ways, you don't notice.

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