Is the IP Bubble Burst?

I would say personally it's still about 80% of all the meetings I've taken have been on IPs. It's overwhelming for me like it's and maybe it's not like Superman you know Avengers level IP but it's obscure IP that they still are like oh it's all you know 4,000 copies so this book might be a big hit. Yeah well there's a proven track right here yeah over here in this world or has a hook that we can advertise it's also like life rightsYeah so there's a lot of real true stories a lot of my cuisine articles all of those things are exactly what they're bringing to us.