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The Driving Force Behind the Split Approach to Planning Fees
We want to still make sure that we feel the client is going to get a lot more value than their fee. So, you know, the media, our minimum had gotten as high as $15,000. And so what that meant was if someone had a couple hundred thousand in AUM, they were paying a fairly large planning fee. We weren't actually trying to do that as a way of raising fees. We were trying to clarifying ahead of time, what would the fee would be and making it a little bit easier to communicate around it.