4min chapter

The Bootstrapped Founder cover image

121: The Performative Nature of Building in Public: A View From the Inside

The Bootstrapped Founder

CHAPTER

The Most Effective Way of Building in Public

When it comes to social da, there is no business go on to being on facebook when all you do is chet with pals and family. There's no pressure to retain your friends by broadcasting content. You being new is what they follow you for. The most effective way of building in public seems to be exactly that as well. But you only arrive there, almost ironically, by going through the stage of learning how to perform your authentic self. This is the journey i took. I was a normal person, then i became a strategic builder in public, and now i'm a normal person. Here is what it means to be a public builder: Show up and show your work long enough

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