How to Adopt Customer-Led Growth in Your Organization Today

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Customer-led growth is getting a really deep understanding of who your best customers are, what pushes them to look for a product like yours. And then operationalizing or tactically connecting that knowledge with the way that your company runs. If someone is listening to this and they're like, that sounds interesting, the idea of using customer insight to define the KPIs that we measure can be very helpful.

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

Follow Claire:

LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

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