161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Adopt Customer-Led Growth in Your Organization Today
Customer-led growth is getting a really deep understanding of who your best customers are, what pushes them to look for a product like yours. And then operationalizing or tactically connecting that knowledge with the way that your company runs. If someone is listening to this and they're like, that sounds interesting, the idea of using customer insight to define the KPIs that we measure can be very helpful.
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