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#129 - Dunking on the New Age is Boring Now | Alex Ebert (Bad Guru)

Life is a Festival

CHAPTER

The Importance of Brand Allegiance

"I know what it's like to have a successful brand. And then suddenly the brand, the impetus has been outlived by the repetition of the initial impetus," he says. "This is a much bigger deal. This is a spiritual issue." He urges those who believe in science that need to be critiqued and analyzed.

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