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Sajith Pai: Unpacking India - [Making Markets, EP.40]

Making Markets

CHAPTER

Trust and Competition in Indian E-Commerce

This chapter examines the intricate cultural dynamics of trust in India's e-commerce landscape, particularly the preference for cash on delivery due to consumer skepticism. It further contrasts the operational challenges and competitive dynamics faced by Western firms in India, emphasizing the market potential that exists despite initial economic hurdles.

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