
‘People are like, Wow!’: the man trying to make condoms sexy
The Audio Long Read
The History of Durex Condoms
The brand Durex was registered in 1929 by Brothers Lionel and Elkin Jackson, founders of the London Rubber Company. In 1952, London Rubber reported a 95% market share for condoms. The company was later investigated three times by the Monopolies and Mergers Commission. With the 1957 introduction of the Gossamer Condom, the first to be pre-lubricated, consumers discovered that using a condom didn't have to be appalling. Despite Durex's preeminence, there remains a significant problem of all those people having sex who will do anything not to buy or use condoms.
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